Buff Boy | Brand Guide

BUFF BOY CROP TOPS

BRAND GUIDELINES & MARKETING ASSETS

LOGO

Use full name logo on external landing pages & or instances that do not state Buff Boy name anywhere else. Use the logo on internal pages & when the name is stated elsewhere or for creative that is more strongly visual.

LOGOS LINK

BUFF BOY

tagline

Life is better cropped

mission statement

BRing Back THe Glory Days Of Fitness Clothing

AbOUT THE BUFF BOYS

BUFF BOY is the brain child of Forbes 30U30 Patrick Frank & professional fitness trainer & personality Tony Palladino. Best friends since the 2nd grade the pair has been a dynamic duo their entire lives. Each with personalities as loud as their new brand, they left the corporate world behind to pursue their own individual entrepreneurial journeys. Patrick who has successfully scaled consumer technology platforms and brands, with Tony who built his own fitness brand and loyal community.

Buff Boy became the brainchild of their individual experiences bringing together a power duo of both fitness and direct to consumer expertise.

Now roommates, the two are committed to bringing back the golden age of fitness both with their apparel, and personalities. They were tired of the same old choices. Everywhere they looked it was just brands that looked, felt and marketed the same way. Instead of continuing to search they took matters into their own hands and create something the world had never seen to solve the massive gap in the fitness apparel market of a brand that provided a nostalgic feel, high performance, and stood out.

"When everyone is doing the same thing it is easy to stand out. We have never been ones to blend in and we saw this as an opportunity to finally start something together that we both had a passion for" - Patrick

Their deep love of nostalgia of the "Glory Days of America" throughout the fast times of the 80's and early 90's inspired the iconic cropped look that is now trending across sports such as football, rugby, and weightlifting, but still provides any fitness enthusiast or gym goer an original style.

Though the brand leads with their unique comedic approach, they are serious about their products and of course, their fitness. They are already working on patenting their “Super Stretch Crop Technology” that is their own unique blend of materials that go into the making of every crop.

"I have been training since I was a kid and always wanted to bring something new to the industry. I would hear everyday from trainers and clients about how much they spend on their gear that never seemed to be worth it and we took every step to make sure that anything Buff Boy produces is top of the line both for performance and fun." - Tony

Their distain of normality and passion of comedy can be felt through the brands unique voice and style. Launching with their Original Buff Boy Crop™ earlier this year, they have plans as big as their weights to grow the brand to a household clothing name for those who want to stand out amongst the crowd. It is officially Buff Boy Summer and as they say: “Life is better cropped”

PATRICK

(AKA THE BRAINS BOY)

@patrickfrank

tony

(AKA THE BUFF BOY)

@toned.by.tony

TONE WORDS

Buff Boy Crops is a fun and energetic brand that caters to the fashion-forward and fitness-conscious consumer. The brand persona is a confident and outgoing individual who is always ready to take on a new challenge.

BUFF BOY CORE AUDIENCES

THE GYM BRO - Our main bro. Our spotter. Our dood. Buff Boy is the leader of the gym gods and speaks to the gym bro as if he is there for him and understands his language.18-40 year old males. Regular at the gym. Confident & Bold. Desire To Stand Out. Loves Gym humor & memes. Single or dating. Into sports, fitness, comedy, action, pro-america, parties and spends money on anything fitness related. (Supplements, meal prep, apps, etc.)

THE JOCK - Football & Rugy is the name of the game. Big Bold Boys who want to flex on everyone and let people know who is boss on and off the field. The dynamic and comedic leaders of their team. The everyman's best friend and motivator. High performers who are always looking for another way to stand out.

TIKTOK STAR - The highschoolers to early college kids who are stand outs of their class. Trouble makers who are always prioritizing field time over class time. Football, Lacrosse, Rugby, Wrestling. They come in two different sizes. The biggest kid in the class or the skinny twig looking to bring some humor to the weight room or the field. One day they hope to turn into the jock but many just end up the Gym Bro

THE BUFF BABE - The serious girl at the gym who knows she is hot and wants to play with the boys. The tom-boy that every buff boy wants a piece of. She is sarcastic, witty, and aint taking your shit. More serious about her fitness than any guy she is around. Confident, and looking for some fun amongst the seriousness.

THE GIRLFRIEND - The cheerleader on the sidelines. Loves her man, but loves his physique more. She knows he is confident enough to rep the crop but just needs a little push. Shes always searching for the approval of the Buff Boy and loves making him shine. She's funny, and loves the act of giving gifts and doing the unexpected. She secretly loves matching with her guy and definitely wants her own crop and this is her way of having her cake and eating it to.

brand colors

#CD1B1B

#F1C37C

#E2E4DD

#22201F

TYPOGRAPHY

TITLES AND HEADERS

Smile Candy

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolor

secondary header

horizon

Subheads and Descriptions

Futura Bk Bt Book

PRODUCT LINE UP

THE BUFF BOY ORIGINAL CROP TOP

THE BUFF BOY CROP TOP TANK

THE BUFF BOY PUMP COVER

CROP THEFT INSURANCE

photography